OrderXL: How Proshore Empowered A Hospitality Startup

On average, entrepreneurs in the hospitality sector have eight suppliers and tend to place up to twelve orders per supplier every week. This process often requires significant amounts of time – time that’s not always available. That’s where OrderXL comes in.

Devised by co-founders Bart Nijssen and Bart van Dijk, OrderXL, formerly Blinqed, bridges the gap between restaurant owners and their suppliers.

Based in



The Netherlands 🇳🇱

B2B Marketplace


It is so difficult to properly master the development process. On top of that, Dutch talent is very hard to find. The high demand for skilled developers is reflected in their rates. As a startup, you simply don't have the necessary budget to attract top talent in the Netherlands.
Bart Nijssen, OrderXL
Co-Owner & Platform Strategist

The challenge

When Nijssen and van Dijk were ready to take their idea to the market, they started by hiring their own developers. As they embarked on this process, they soon realized that they didn’t have the technical know-how to pinpoint the skills and expertise they needed in a product development team.

Another stumbling block was the lack of developer talent in the Netherlands. There’s a high demand for skilled developers, and that’s pushing up the average rates for a developer position – rates that are out of reach for a small startup.

Nijssen very quickly realised that if they wanted to do OrderXL justice, they had to have a strong foundation of talent and seamless processes. Not only did they need a solid team of developers that could carry the project forward, they also needed someone who had experience taking a product to market with tested, agile methodologies.

With that in mind, they set out to find a partner who could translate their business needs into a technical solution. This is when the co-founders reached out to Proshore. They had previously worked with us on a small project and knew we would be the right fit to carry the project home.

We started out with one ‘extra employee’ via Proshore, and a year and a half later we’ve expanded to a team of four… The people and the teams are really dedicated to being part of the company.
Bart Nijssen, OrderXL
Co-Owner & Platform Strategist

Partnership result

We built an efficient dedicated team focused on developing OrderXL’s concept from paper to launch, helping the co-founders to focus on business development and crucial partnerships.


The solution​

OrderXL engaged Proshore to build a team of developers to build and deploy their platform. As part of the engagement, we provided them with 10 full-time senior developers from our Nepal office, who are entirely dedicated to developing, testing, and launching functionalities for the OrderXL platform. All software and architecture is built within a DevOps lifecycle where the team collaborates on all parts of the product, from conceptualization to deployment.

Now, Nijssen is free to focus on the areas of the business he’s familiar with. Even as the Product Owner, his responsibilities are limited to decision-making, while the tactical elements are left to the Proshore team. As part of the Proshore model, the team is led by a scrum leader who communicates Nijssen’s requirements and operates fairly independently, removing day-to-day pressure from the company executives.

As part of the process, Nijssen draws up plans and supplies the team with market information. The developers then approach the problem from their respective areas of expertise, teasing out the right answer collaboratively. Since they are exclusively focused on the OrderXL project, the Proshore developers have developed an intimate understanding of the business and industry, and this knowledge is deeply embedded in how they build the platform.

The team has also proven to be adaptable, pivoting as needed to meet evolving priorities, while still prioritizing the success of the product.


The marketplace makes use of Node.js and Vue.js for its software architecture, MySQL for its database needs, and Docker for local development. It is powered by a number of AWS solutions. 

I hope we can continue to scale up the development process together with Proshore and keep things going as smoothly and as well as they are now. I'm certainly looking forward to it myself!
Bart Nijssen, OrderXL
Co-Owner & Platform Strategist

The impact

With the Proshore team in place, the OrderXL co-founders have been able to refocus their time and efforts on promoting the business and establishing key partnerships with suppliers and hospitality entrepreneurs alike.

As OrderXL continues to build and scale their offering, they’re hoping to continue working with Proshore to expand the number of engineers focused on their product. Nijssen and van Dijk’s ambition is to grow quickly, and they want to continue relying on the depth, expertise, and agility of the Proshore team.

Proshore is working with countless Dutch technology organizations like OrderXL to scale up their developer teams without the added cost of headhunting, interviewing, hiring, and upskilling new employees.

Curious to learn what that could look like at your company? Book a call.

Jeroen Haico
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